Sand, sea and sun, cuisine, architecture, handcrafts: these are just some of the countless attractions here.

The superb local cuisine is served in restaurants the length and breadth of the island. Typical dishes include trampó (salad with tomato, green pepper and onion); frito mallorquín; tumbet (potato, aubergine and tomato); and coca bread with vegetables. Other typical products include cold cuts such as sobrasada, camaiot and botifarró, as well as sweet ensaimadas.

Popular souvenirs amongst visitors to the island include: tela de Llengües, the most typical Mallorcan fabric, used to make curtains, bed covers and tapestries; siurells, traditional horse-shaped pottery whistles painted white with bright red and green dots; hand-made and blown glass from Algaida; and pearls and furniture from Manacor.

Another attraction for visitors are the markets on the Balearic Islands. These traditional events take place one or two days a week at towns and villages all over the island.